Value to Senders
Recipients see their
ePS eLetterĀ® email sooner, because eLetters are visually differentiated
and automatically sorted apart from regular email. Recipients also open and
respond to eLetters sooner, because they ascribe much greater value to
ePS
eLetters. They react to eLetters as they do to premium conventional mail
deliveries such as by FedEx and USPS overnight services. Recipients perceive
these premium communications — including eLetters — as belonging "on the top of
their Inbox", priority-rated, and to be opened first. They also know that
eLetters have much less risk due to
ePostal's Public Intranet® Security.
You can track each eLetter including notifications of its recipient's receipt
and opening, and therefore know sooner when to follow up with your recipient,
effectively shortening the communications time-cycle. With
ePostal
features such as customized incentives for recipients to open eLetters and
prepaid recipient replies, you're able to boost the response rates to your
eLetters, and even increase your recipients' own productivity. And
ePS
eLetters can easily satisfy U.S. government mandates for email privacy.
With greater recipient response and lower cost, your
ePS eLetters are
the fastest and most economically-effective way to deliver your time-critical
and most important communications to your clients, customers, vendors, and
partners. There are no software, hardware, and setup charges.
You'll pay
only a small ePostal fee
for each eLetter sent. There is no technical risk to you — there's
no special, expensive, complicated, or aging technology required. And, even
more importantly, you and your eLetter are not perceived as a risk by your
recipients — they aren't afraid to open your eLetter communications. And, you
aren't afraid of opening theirs when they respond back to you through the
ePS
System.
Value to Recipients
Recipients recognize the value of
ePostal's Public Intranet® Security.
The sending computer is always known and authenticated. In addition, the
individual sender can certify himself as the person who actually sent the
eLetter. The eLetter's content is verified for its integrity from beginning to
end, and is screened for technical risk. Privacy of the content can be assured
with
ePS Encryption. And, eLetters are secured in recipient special
ePostal
folders. The final fact is that recipients, when they receive your eLetter,
know it came from you and is safe to open.
eLetters are easy to manage. Recipients know eLetters are differentiated and
sorted into special secure folders, away from regular email — making them easy
and less time-consuming to locate and view. eLetters are "on top of their
Inbox", prioritized, and ready to be opened first. This also enables recipients
to manage all their remaining regular email more effectively as well — because
all their other email is in only two easily sortable categories: from known
email addresses, or from unknown addresses with suspect value, uncertain
priority, and greater risk to their technology. Recipients have the same
productive
ePostal management tools as senders.
There is no fee for the ePS Software. Recipients pay nothing to
receive and open eLetters. The
bottom line for recipients is — great commercial
ePS value, at no
cost. Moreover, senders can fund recipients'
use of the
ePostal System to send their own eLetters with credit
incentives for recipients to open eLetters and prepaid recipient replies. Recipients can also easily encrypt an eLetter for assured privacy during storage.